Recognizing the needs for better standards of living and education for Malaysians in Sabah, and in order to create an organization which would address those needs more effectively and expeditiously, an enactment for the establishment of Yayasan Sabah was passed by the Sabah Legislative Assembly in 1966. Within this broad parameter, the Yayasan Sabah Group has been extensively involved in the provision and improvement of the socio-economic development of Malaysians in Sabah.

In the commercial and industrial sectors, the Yayasan Sabah Group is acknowledged as a pioneer, leader, innovator and facilitator of growth. To sustain its effective role in generating funds for its socio-economic programmes, the Group has expanded its income generation from the traditional forestry sector to include other productive sectors such as agro-plantation, real estate, hospitality, eco-tourism, biotechnology and transportation. This is in line with the strategic of direction of "Halatuju" or development direction of the State which focuses on agriculture, tourism and manufacturing.

Inno Travel & Tour Services Sdn. Bhd. (ITTS) is a premier tour and travel player in the state of Sabah, Malaysia. A reputable and pioneering agency with more than 26 years experience in the tourism industry, ITTS strives to exceed your expectations. ITTS services cover all spectrums of travel and tour requirement with proven track records with various clientele base and type of events domestically and internationally.

ITTS is blessed with dedicated, experience and competent human capital to deliver to you inspiring and memorable experience as well as safe travel. With one of the biggest fleets of tour coaches and vans in Sabah, ITTS is certified to OHSAS 18001:2007, a prestigious and internationally recognised occupational safety & health management system. Hence clients’ safety and health are given utmost priority in all the excursions.

ITTS, with Sabah Holidays as the brand, has an established track record in the tourism market and has received recognitions for their achievement. In May 2001, ITTS was awarded as the Best Tour Operator in Sabah by Malaysia Tourism Promotion Board and the Sabah Tourism Promotion Broad. In November 2007, ITTS again adjudged as the Best Malaysian Tour Operator Award by Sabah Tourism Board.

ITTS also offers marine tours via its own fleet of modern boats. ITTS manages Usukan Cove Lodge in Kota Belud, a marine tour based lodge cum destination offering snorkeling, diving, fishing, river cruise, adventure tours and various other related activities.